Welcome to the Advertisers Business Group

Advocating international media & advertising standards in the Middle East

Welcome to the Advertisers Business Group’s new website. We hope you visit often to benefit from the information shared on this site as we work towards our aim of leading the Gulf’s marketing community by providing our members insights, collaboration and advocacy.

News & Events

News & Events

The UAE People Meter study – a point of view from the board of the Advertisers’ Business Group

The UAE People Meter (“TView”) project is now a live research study and we hop... read more »

News & Events

The Advertisers Business Group new Board of Directors reports on key initiatives

The Advertisers Business Group (ABG) held a round table press evening at the Media Rotana ... read more »

Must Read

News & Events

Best Practice in the Pitch Process - IAA UAE Chapter

We have reached a stage in the development of the communications industry in which clients... read more »

News & Events

WFA guide to choosing and using a media auditor

While many advertisers may now employ auditors, the need has arisen for a comprehensive gu... read more »